Notifications in iOS 15

Apple has announced new updates for Push notifications, aimed at helping users stay focused and avoid unnecessary interruptions. For more details on all the changes with respect to iOS 15, MoEngage Blog on iOS 15 Push Notifications.

The following are the changes:

New Focus mode and an Interruptions API

How does it affect you?

Focus is a new feature that filters notifications and apps based on what the user wants to focus on. To reduce distractions, users can set a custom Focus or a suggested Focus like Work or Sleep.

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The notification framework has a new interruptions API that allows marketers to define how and when to deliver the notifications. Four interruption levels are defined as follows:

 

Interruption Level Description Use case Break-through focus mode
Passive Delivered Quietly will directly appear on the Device Notification Center. Non-urgent notifications like product recommendations or new feature updates NO
Active Default Behaviour, depending on the focus-mode or notification-summary setting, the notification may or may not be delivered quietly. News updates or weather forecast NO
Time Sensitive Can breakthrough focus-mode / notification-summary setting and will be delivered prominently

Banking transaction updates or an e-commerce order delivery update 

 

YES
Critical It is similar to Time Sensitive but the notification will have a sound even when the phone is on silent mode Extremely important alerts like a storm warning YES

What MoEngage is doing about it?

You can set the notification interruption level in the Advanced tab of step 3 while creating the campaign.

Make sure to use the Time-Sensitive option cautiously because the first time a user receives a Time-Sensitive notification the system will prompt them to either keep or turn off the future Time-Sensitive notifications from that brand. So if you are not sure, use Active or Passive notifications.

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SDK update is not required to use this feature, however, you need to add the Time Sensitive Notifications capability in the app Xcode.

New Notification Summary

Notifications from a certain app can be delivered as a summary at a pre-set time in the day. This is to reduce the interruptions from active notifications during the day. Apple also introduced a ‘Relevance’ API that assigns a score between 0 and 1 to the notifications, so they can be presented in that respective order in the summary.

Within the notification summary, iOS 15.0 contains on-device intelligence to order the summary as per the user’s interactions with the apps. More frequently used apps will be provided higher priority.image1.jpg

What MoEngage is doing about it?

You can set the Relevance Score of a notification by entering any value between 0 to 1, in the Advanced tab. The relevance score for the most important message should be 1 whereas for the least important message should be 0. For a notification with medium importance, you can set it as 0.5.

If you are sending multiple push notifications in a day, the notification with the highest relevance score will be displayed on the top among the notifications from your app in the Notification Summary.

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SDK update is not required to use the feature.

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