Overview
The Merlin AI Studio is the new, centralized hub for using MoEngage’s Generative AI features. It’s designed to simplify your workflow by consolidating all AI agents into one intuitive interface.
Navigation
To access an agent from the Merlin AI Studio page, perform the following steps:
- Click Merlin AI Studio in the top navigation bar of the MoEngage dashboard.
- The Merlin AI Studio landing page opens, featuring all available AI Agents and a gallery of example templates.
- From the landing page, simply click an agent or a template to begin using it.
AI Agents Hub
The first section on the landing page serves as a hub for all AI Agents, providing direct access to the start pages of each individual agent. Click on an agent to immediately begin generating your assets based on specific instructions (for example, copies, designs, segmentation filters, or Jinja code).
Copywriter
The Copywriter is designed to quickly generate promotional and transactional message copy. It allows marketing teams to maintain brand consistency while creating large volumes of personalized campaign content. For more information, refer here.
Designer
The Designer streamlines the creation of visual assets for marketing campaigns. By converting text prompts into complete images, it significantly reduces the time required to source or design campaign banners. For more information, refer here.
Segmentation Assist
The Segmentation Assist streamlines behavioral segmentation by enabling you to describe your target audience in everyday language. The AI translates your input into the correct sequence of user attributes and filters for immediate use. For more information, refer here.
Jinja Assist
The Jinja Assist helps you implement advanced personalization logic without extensive coding knowledge. It interprets your plain-language request and generates the necessary Jinja and Liquid markup for your messages. For more information, refer here.
Templates
This library of templates provides examples and inspiration to help you explore the capabilities of the agents. Click any template to quickly load a complete, pre-written prompt directly into the selected agent's input box, allowing you to get started quickly.