Modify WhatsApp Campaign

Before you send your first WhatsApp Campaign, you must understand the different statuses that a WhatsApp Campaign can take in MoEngage. You will also need to know how to view these campaigns and duplicate or delete them based on your requirements. 

Status

The following table describes all the statuses of a WhatsApp campaign.

Status Description
Draft The campaign is in a draft state and is not published.
Not Sent The campaign is not sent to any of the target audience.
Sending The campaign is being sent to the target audience.
Scheduled The campaign is scheduled to be sent to the target audience.
Sent The campaign is sent to all of the target audiences.
Active The campaign is sent and the campaign is available for all target audiences.

Paused

The campaign is paused for all the target audiences.

Stopped

The campaign is stopped for all the target audiences.

Expired

The campaign is expired for all the target audiences.

Under Review

The campaign is under review using the campaign approval process.

For more information, refer to Campaign Approval Workflow.

Rejected

The campaign has been rejected under the campaign approval process

For more information, refer to Campaign Approval Workflow.

For more information, refer to Campaign Approval Workflow.

View

  1. On the sidebar menu in MoEngage, hover over the Engage menu item Screenshot 2025-06-04 at 4.32.53 PM.png. The Engage menu appears.
  2. Click All Campaigns.
    Screenshot 2025-06-17 at 4.09.44 PM.png
    The All campaigns page is displayed.
  3. Use the filters to search for the campaigns you want to view. MoEngage also provides you with a channel filter that lets you view all of the WhatsApp campaigns that you created.
    Screenshot 2025-06-23 at 2.31.50 PM.png

You can then view your WhatsApp campaigns using one of the following methods: 

    • Click the ellipsis icon on the right-hand side and select View.
    • Click the campaign row to open the Campaign Info page.

Duplicate

Duplicate the WhatsApp campaign using one of the following methods:

  1. On the All campaigns page, click the ellipsis icon and click Duplicate.
  2. Click the campaign to open the Campaign Info page. On this page, click the DuplicateButton.png button.

Delete

You can only delete campaigns that are in a draft state. To access these campaigns, you can click Drafts at the top of the All campaigns page.

Screenshot 2025-06-23 at 2.39.18 PM.png

 

To delete a WhatsApp campaign:

  1. On the All Campaigns page, click Drafts in the upper-right corner.
  2. Click the ellipsis icon in the Actions column for the campaign that you want to delete and then click Delete.
    Screenshot 2025-06-23 at 2.47.13 PM.png
  3. On the Confirmation pop-up window, click Confirm.
    You can also select the check box for the campaign you want to delete. Click Delete at the top bar as shown below:
    Screenshot 2025-06-23 at 2.50.49 PM.png
    This will let you delete multiple drafts at the same time.

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