Delivery type or orchestration types help marketers to set up multiple ways to send messages, like one-time messages or setting up periodic lifecycle campaigns. It also helps you configure campaigns on Product Page View or Cart/booking abandonment.
MoEngage supports multiple orchestrations or delivery types for these campaigns.
Delivery Type | Description | Channels Supported |
---|---|---|
One time | Allows you to send messages to your audience once - either now or at a scheduled time. You may also use the Best time to send with the scheduled time option. |
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Periodic | Allows you to send messages to your audience on a recurring basis at a defined frequency. You may also use the Best time to send with the scheduled time option. | |
Event-Triggered | Allows you to send messages to your audience, which are triggered based on different user action events tracked on the app or server. | |
Location Triggered | Allows you to send messages to your audience that are triggered on the user’s entry, exit, and dwell in defined Geo Fences. | Push (Android & iOS) |
Device Triggered | Allows you to send messages to your audience that are triggered locally based on any activity on a device. Supports offline delivery of messages as well. | Push (Android & iOS Platforms) |