Default Web SDK Data Collection

This document list all the information which is collected by default with Web SDK. 

Default Events

Following are the events collected by MoEngage Web SDK

Event Name Description
Unsubscribed from Web Push When the user Unsubscribe from the Web Push
Viewed Web Page Tracked when a user visits a page
Viewed Web Push Soft-ask Tracked when soft ask is shown to the user
Closed Web Push Soft-ask When soft ask is closed or denied by the user
Accepted Web Push Soft-ask  When soft ask is allowed by the user
Subscribed to Web Push Web push subscription is successful. Received the push token.
Displayed Web Push Subscription  When hard ask is shown to the user 
Allowed Web Push Subscription When hard ask is allowed to the user
Dismissed Web Push Subscription When hard ask is closed to the user
Denied Web Push Subscription When hard ask is denied to the user
Onsite Message Template clicked On clicking the Onsite Messaging template
Onsite Message Template shown On a load of Onsite Messaging template
Onsite Message Template closed On closing the Onsite Messaging template
Onsite Message Template auto dismiss When Onsite Messaging template closes by itself after the time duration given while creating the campaign
Web Personalization clicked On clicking the Web Personalization (should be called by the client like data.click())
Web Personalization shown On showing the Web Personalization (should be called by the client like data.imp())
Web Personalization delivered When Web Personalization is called successfully delivered.
Notification Received Web Tracked when a user receives a notification on the browser
Notification Clicked Web Tracked when a user clicks the notification on the browser

 

Event Attribute Info

Following are the device attributes collected by MoEngage Web SDK

Attribute Name Description
URL Current URL of the page
moe_logged_in_status Boolean value states whether the user is logged in or not
moe_first_visit Boolean value states whether the user is visiting the page first time or not

 

Default User Attributes

The following are the user attributes that can be collected by MoEngage Web SDK.

  1. First Name
  2. Last Name
  3. Full Name
  4. Email Id
  5. Mobile Number
  6. Gender
  7. Birth Date

Developer doc link for passing this information to MoEngage -
https://docs.moengage.com/docs/tracking-web-user-attributes#pre-defined-user-attributes

 

Device Info

Following are the device attributes collected by MoEngage Web SDK

Identifier Information
os Web / MWeb
os_platform User Agent. Information of the browser
os_ver Browser Name
model Browser Name
device_ts Device Timestamp
device_tz Device Timezone
push_id Push token generated by SDK

Info

Device information is collected but not available for analysis as of now on the MoEngage dashboard.

 

List of all MoEngage generated events and attributes

https://help.moengage.com/hc/en-us/articles/207836953-Derived-Events-Attributes

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