This document list all the information which is collected by default with iOS SDK.
Default Events
Following are the events collected by MoEngage iOS SDK
| Event Name | Description |
|---|---|
| INSTALL/UPDATE | Tracked on calling setAppStatus: method of SDK |
| REINSTALL | On reinstalling the app |
| MO_PUSH_PREFERENCE_CHANGED | On change of App Push Permission settings in iOS. |
| Notification Received iOS | On receiving the notification |
| Notification Clicked iOS | On clicking the notification |
| NOTIFICATION_DISMISSED_IOS_MOE | On dismissing the notification |
| Geo Fence Triggered | On triggering a Geofence |
| Mobile In-App Shown | On In-App been shown |
| Mobile In-App Clicked | Mobile In-App Clicked |
| Mobile In-App Closed | On In-App Dismiss by Close button |
| Mobile In-App Auto Dismissed | In-App automatically dismissed without user action |
| Mobile App Rating Done | When a user has given a rating through an InApp Campaign |
| DT_CAMPAIGN_SCHEDULED | Real-time trigger campaign scheduled to be shown later |
| DT_CAMPAIGN_SCHEDULE_FAILED | On error, while scheduling a Real-time trigger campaign |
| MOE_APP_EXIT | Whenever the app goes to background |
| MOE_LOGOUT | Whenever resetUser method of SDK is called |
Default User Attributes
The following list is having the user attributes that can be collected by MoEngage iOS SDK.
Developer doc link for passing this information to MoEngage -
https://developers.moengage.com/hc/en-us/articles/4403905883796-Tracking-User-Attributes
| User Attribute Name | Description |
|---|---|
| ID | Unique Id for a user. |
| Name | Full Name of the user |
| First Name | First Name of the user. |
| Last Name | Last Name of the user. |
| The email address of a user. | |
| Mobile Number | Mobile Number of the user. |
| Gender | Gender of the user. |
| Birthday | Birthdate of the user. Tracked when setUserDateOfBirth()is called with an NSDate instance of user’s DOB. |
| Location | Latitude and Longitude of the user. |
| Advertising Identifier | IDFA of the device. |
| Push Opt In Status (iOS) | Current Push preference set in the device settings(true/ false). |
| USER_PUSH_PREFERENCE | User Push preference tracked by using SDK method trackUserPushPreference: (true/ false) |
|
MOENGAGE_PUSH_OPTED_OUT |
GDPR Push opt-out status. (true/ false) |
Device Info
Following are the device attributes collected by MoEngage iOS SDK
| Identifier | Information | Optional |
|---|---|---|
| ADVERTISING_IDENTIFIER | IDFA (An alphanumeric string unique to each device used only for serving advertisements) - ref link | Yes |
| IDFV | identifierForVendor (An alphanumeric string that uniquely identifies a device to the app’s vendor) - ref link | Yes |
| device_tz | Device Timezone | No |
| model | Device model type eg: "iPhone"/"iPad" | No |
| model_name | Specific Device Model Name eg: "iPhone 7", "iPhone X" etc | No |
| os_ver | Current iOS version of the device | No |
INFOOnly ADVERTISING IDENTIFIER is available for on the dashboard for segmentation and analytics usage as of now. IDFA and IDFV will not be collected if data tracking is opted out with GDPR opt-out methods. |
List of all MoEngage generated events and attributes
https://help.moengage.com/hc/en-us/articles/207836953-Derived-Events-Attributes