In this article, we will talk briefly about MoEngage's 1st version of Push Amplification solution, Push Amp and its impact on reach/impressions for your campaigns.
Note: The impact for Push Amp would be visible on the dashboard only for the campaigns created after April 3rd, 2020, 12:00 AM GMT.
But before going into anything else, we would want to address some basics about Push Amp.
What is Push Amp and how it works?
Push Amp is a fallback delivery service which is used if FCM notification delivery fails. When a notification delivery fails, Push Amp detects this failure and delivers these notifications directly to app users’ device thereby reaching those users, who would have otherwise been missed by FCM. For more details on Push Amp, please refer to this page.
To enable Push Amp for your account, please get in touch with us at email@example.com
Push Amplification works only for Android. It is available for One Time or Periodic Push, Event Triggered Push, Location Triggered Push and Push sent using Flows campaigns. It is not applicable on Device triggered Push.
Measure Uplifts by Push Amp
Once you have configured a campaign after Push Amp is successfully enabled for your account, you can measure the impact of Push Amp on that campaign Impression and Clicks. After the campaign has been sent, go to Campaign->Analytics and choose Android as Platform.
The contribution by Push Amp is shown in yellow. You can hover over the yellow and green parts in the donut to determine the no of impressions obtained via Push Amp vis-à-vis impressions obtained via FCM. Same goes for the Clicks donut.
Below each donut, the % uplift by Push Amp is shown.
You can hover over the % uplift numbers to understand the individual contribution by FCM and the total contribution
How Uplifts are calculated?
This section explains the formulas we used for calculating the uplifts.
1. Uplift in Impressions
FCM will be taken as base for all the calculations. % Uplift for Impressions is computed by first calculating contribution of Push Amp in campaign delivery rate and then dividing it by FCM delivery rate.
where, delivery rate is Impressions/ Notifications sent.
The below formulas explain how we calculated contribution of Push Amp in campaign delivery rate. For this, the contribution of FCM to campaign delivery rate is subtracted from overall campaign delivery rate
2. Uplift in Clicks
To track Clicks uplift, please make sure your app SDK version is 9802 or later. Because, as stated above, click tracking is available only from SDK version 9802 onwards. Also, because of this, the calculated uplift might be lower than the actual uplift in clicks.
% Uplift for clicks is computed by the same logic as an uplift in Impressions i.e. by first calculating the contribution of Push Amp in overall clicks received for the campaign and then dividing it by clicks via FCM.
Uplift in Conversions and Conversion goals is currently not available. We are working on it and will be available shortly.