Retention in MoEngage Analytics provides insights into user retention, a critical aspect for assessing users' loyalty and measuring your product's recurring user base.
Retention charts provide graphical representations for various cohorts, enabling intuitive understanding. Additionally, tabular reports are available for download to allow for detailed analysis. These comprehensive reports will help you assess retention trends across different cohorts over time.
A cohort is a group of users who share similar behaviors. In the context of web and app analytics, a cohort refers to users who have completed the same events within a specific time frame. For example, a cohort might consist of new users on a music streaming app who actively listen to music for 15 consecutive days.
Use Cases
Retention helps you answer questions such as:
- How many users are using my platform after signing up?
- What percentage of users visited a particular product on the e-commerce app, returned to the app, and bought the product?
- How many users who abandoned a cart were targeted with a reminder campaign and then returned to complete a purchase within the next three days?
- What is the quality of users of paid channels compared to others?
- In a gaming app, what is the retention rate (returning to play the next day) for users who reached Level 5 compared to those who only reached Level 1?