Behavior Analysis provides valuable insights into user interactions with your web and mobile applications. By employing this analysis, you can track specific events and assess emerging trends, enabling you to evaluate the effectiveness and performance of your product and marketing campaigns. You can generate graphical charts designed for straightforward visualization and tabular reports intended for in-depth analysis.
Use Cases
As a marketer or product owner, you can answer the following questions with Behavior Analysis:
- How many Monthly Active Users (MAU) or Daily Active Users (DAU) does my app have?
- Which cities saw the highest number of hotel bookings on my travel app last month?
- How much revenue did I get last month from the latest product I added to my e-commerce app?
- What is the distribution of my users based on the revenue made from their orders?
- How many distinct songs are played across different segments of users?
- What is the average number of orders a user places using my app?
- What is the median number of orders placed by each user by my customers last month?
- How many minutes did the least active listener play over a day, week, or month on my music or video streaming app?
Getting Started
Getting a Behavior chart follows a workflow similar to other analyses. For a basic overview of performing an analysis, refer here.
We will begin with performing Behavior Analysis in the next section.