Introduction

Pop-up campaigns can significantly increase user engagement and promote the adoption of new features within an app. To make users aware of valuable features, you can create a pop-up using the drag-and-drop in-app editor in MoEngage. This is a simple and effective method of informing users and prompting them to take action.

In this article, we will create a pop-up campaign to promote a new Collaborative Workspace feature in a productivity app. This feature allows users to share their workspace with team members, fostering real-time collaboration. The pop-up will highlight the benefits of this feature, encouraging users to explore and adopt it.

Expected Result

Users will see a pop-up highlighting the specific feature's benefits, which will increase their awareness and usage of the feature.

Create an In-App Campaign

In this section, let us create a pop-up campaign to promote a new "Collaborative Workspace" feature in a productivity app.

Step 1: Target users

1. Navigate to the sidebar on the left and click Engage > Campaigns and click + Create campaign, or click + Create new > Campaign.
2. Under Inbound, click In-app.
   
   You are taken to the first step, "Target users," of defining your campaign.
3. Enter the following details:
   • Campaign name: Enter a name for the campaign. For example, "New feature campaign."
   • Campaign tags: Select the relevant campaign tags.
4. In the Target Platforms section, select iOS.
5. In the Trigger Criteria section, select On app open.
   
6. In the Select trigger time section, select Immediately to send the message.
7. In the Target audience section, select Filter users by to specifically target only those users who have not yet adopted the "Collaborative Workspace" feature and exclude users who have recently dismissed similar pop-ups or who have already adopted the feature.
8. Click Next to move to the second step, "Content," where you can define the content that will go into your campaign.

Step 2: Content

MoEngage In-App campaign offers a variety of templates for all your use cases. It also provides the option to start from scratch.

1. Select the drag-and-drop editor option to design the in-app message. Select the Start with a blank canvas action to design your pop-up message template. For this use case, we will edit the Drag and drop - Fintech 1 template.
   

   
   

2. Design your pop-up message by performing the following steps:
   
   • Add a Title: "Discover Our New Collaborative Workspace!"
     • Style: Use a bold and attractive font to grab attention.
   • Include a Description: Provide a brief overview of what the feature does and how it benefits the user.
     • Text: "Our new Collaborative Workspace helps you share your projects with team members and collaborate in real-time. Try it now and enhance your productivity!"
     • Style: Ensure the text is concise and easy to read.
   • Add Visual Elements: Replace existing images with relevant images, icons, or GIFs that visually explain the feature.
     • Example: Use an image of a shared workspace with multiple user avatars indicating collaboration.
   • Include a Call-to-Action (CTA) Button: "Try Now"
     • Link: Direct the button to the "Projects" section of the app where the feature can be accessed or to a tutorial. To add navigation, click + Add new attribute and select Search Attributes as shown below:
       
     • Select action as navigation and select the screen that you want the user to navigate to after clicking the button.
       
     • Style: Make the button stand out with a vibrant color and clear font.
       
3. Click Next to move to the third step, "Schedule and goals," where you can define your campaign's schedule and goals.

Step 3: Schedule and goals

Here, you can select the campaign schedule, add the conversion goal, choose the campaign's priority, and define custom delivery controls.

1. In the Send campaign section, define when you want to start and end your In-app campaign with the frequency and limits. 
2. In the Conversion Goals section, add conversion goals that you would like to track.
3. In the Campaign priority section, assign a priority to this campaign. Assigning a priority helps you decide which In-App message to show to a user when they are eligible for more than one message at a specific time. For example, selecting Critical ensures that the users will always see this even when there are other campaigns for which they are eligible.
4. In the Delivery Controls section, define the controls based on your requirements. For more information, refer to Create In-App Campaign. 
   
5. Click Publish.

Conclusion

In this use case, we created a pop-up campaign to promote a productivity app's new "Collaborative Workspace" feature. By implementing this feature adoption pop-up using the drag-and-drop in-app editor, users are informed about the benefits of a specific feature and are encouraged to try it out.

This automated campaign will help increase feature adoption and enhance overall user engagement and experience.

Now that we have published the campaign, we can keep track of our CTR and conversions (if defined) to understand how well our campaign is performing. For more information, refer to In-App Campaign Analytics.