Understand Derived Filters in Segmentation

Segmentation enables you to segment your customers based on user attributes (essentially user properties) and user events (actions performed by the user along with event attributes). MoEngage, by default, derives certain user attributes/events which can be used to segment the users.

 

Derived Filters of User Behaviour 

Name Description Category
Connector Sent Tracked when a connector was sent successfully. Campaign Activity
Email Bounced Tracked when our system finds an email is hard bounced. Typically happens when email adderss doesn't exist. Campaign Activity
Email Clicked Tracked when a user clicks on any link in the email. Campaign Activity
Email Complained Tracked when a user marks the email as spam. Campaign Activity
Email Dropped Tracked when a email is dropped. Email is dropped, when it's part of he bounce list, the unsubscribe list, or the spam report list. Campaign Activity
Email Opened Tracked when a user opens an email. Campaign Activity
Email Sent Tracked when our system sends email to a user. Campaign Activity
Email Soft Bounced Tracked when our system finds an email is soft bounced. Typically happens when there is temporary delivery issue. Campaign Activity
Email Unsubscribed Tracked when a user unsubcribes from receiving emails. Campaign Activity
In-App Clicked Android Tracked when a user clicks In-App message on Android device. Campaign Activity
In-App Clicked iOS Tracked when a user clicks In-App message on iOS device. Campaign Activity
In-App Clicked Windows Tracked when a user clicks In-App message on Windows device. Campaign Activity
In-App Closed Android Tracked when a user dismisses In-App message by clicking on close button on Android device. Campaign Activity
In-App Closed iOS Tracked when a user dismisses In-App message by clicking on close button on iOS device. Campaign Activity
In-App Closed Windows Tracked when a user dismisses In-App message by clicking on close button on Windows device. Campaign Activity
In-App Shown Android Tracked when a In-App message is shown to the user on Android device. Campaign Activity
In-App Shown iOS Tracked when a In-App message is shown to the user on iOS device. Campaign Activity
In-App Shown Windows Tracked when a In-App message is shown to the user on Windows device. Campaign Activity
Notification Clicked Android Tracked when a user clicks notification on Android device. Campaign Activity
Notification Clicked iOS Tracked when a user clicks notification on iOS device. Campaign Activity
Notification Clicked Web Tracked when a user clicks notification on browser. Campaign Activity
Notification Clicked Windows Tracked when a user clicks notification on Windows device. Campaign Activity
Notification Received Android Tracked when a user receives notification on Android device. Campaign Activity
Notification Received Web Tracked when a user receives notification on browser. Campaign Activity
Notification Sent Windows Tracked when a user receives notification on Windows device. Campaign Activity
Notification Sent iOS Tracked when a user receives notification on iOS device. Campaign Activity
Notification Swiped Android Tracked when a notification is dismissed by the user with a swipe gesture on Android. Campaign Activity
SMS Delivered Tracked when our system receives delivery receipt for the SMS sent to a user. Campaign Activity
SMS Sent Tracked when our system sends SMS to a user. Campaign Activity
App/Site Opened Tracked when a user session begins on the app or website. Lifecycle
Viewed Web Page Tracked when a user visits a web page. Select page URL as event attribute to find number of users visiting a particular page or use it to setup a "Drop-off capture" Smart Trigger Web Push. Lifecycle
Accepted Web Push Soft-ask Tracked when a user accepts the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. Reachability
Allowed Web Push Subscription Tracked when a user allows to receive push notifications on Web Campaign Activity
Closed Web Push Soft-ask Tracked when a user closes the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. Reachability
Denied Web Push Subscription Tracked when a user denies to receive push notifications on Web. Reachability
Dismissed Web Push Subscription Tracked when a user dismisses the push subscription prompt. Reachability
Overlay clicked in 1-click HTTP subscription Tracked when a user clicks a Subscription Message on your website as part of the HTTP Push Subscription flow. Reachability
Overlay shown in 1-click HTTP subscription Tracked when a user views a Subscription Message on your website as part of the HTTP Push Subscription flow. Reachability
Subscribed to Web Push Tracked when a user is subscribed to Web Push Notifications. Use it to find day-wise count of subscribers or setup a "Welcome" Smart Trigger Web Push. Reachability
Unsubscribed from Web Push Tracked when a user directly unsubscribes from the website / chrome settings or GCM communicates that a push token is invalid. Reachability
Viewed Web Push Soft-ask Tracked when a user views the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. Reachability
Device Reinstall Tracked when a user reinstalls the app on a device. Uninstall
Device Uninstall Tracked when a user uninstalls the app on a device. Uninstall
User Reinstall Tracked when a user reinstalls the app on a device. Uninstall

 

Derived Filters of User Properties 

Name Description Category
Campaign Name Name of the campaign advertisement through which the user installed the app. Acquisition
Publisher Name Name of the Publisher through which the user installed the app. Acquisition
Advertising Identifier (iOS & Windows) Advertising Identifier of the device on which the app is installed. Device Data
Browser Details Browser details of web user includes - Platform, Browser, Manufacturer. Device Data
Google Advertising ID (Android) Advertising Identifier of the device on which the app is installed. Device Data
Mobile User Denotes if user accessed the website on mobile. Device Data
First Seen First seen time of the user. Lifecycle
Last Seen Last seen time of the user. Lifecycle
LTV Life time value of the user. Lifecycle
No. of Conversions No. of conversion events done by the user, Conversion Goal can be modified in the settings page. Lifecycle
No. of Sessions No.of sessions done by the user. Lifecycle
Last Known City This attribute is based on user's last known probable location. Localization
Last Known Country This attribute is based on user's last known probable location. Localization
Last Known Pincode This attribute is based on user's last known probable location. Localization
Last Known State This attribute is based on user's last known probable location. Localization
Push Opt In Status (iOS) Push permission status of a user on iOS device. Reachability
Web Push Subscription Page URL Page URL of the web page on which a user subscribed to web push. Use it to find where the subscriptions are happening on your website or categorize your subscribers to send targeted notifications. Reachability
Web Push Subscription Status Denotes the web push subscription status of a user - True / False. Use it to find your aggregate subscribers and users who unsubscribed after subscribing once. Reachability
Install Status Current status of the user, If the user has the app installed on his device. Uninstall
Uninstall Status Current status of the user, If the user has the app installed on his device. Uninstall
Uninstall Time Time when our system found a user has uninstalled the app. Uninstall
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