Attribution refers to conversion attribution for a campaign and helps you understand how a conversion goal was met - whether the user viewed your campaign or clicked on a link or notification, and then fulfilled the goal set. For example, if the conversion goal for your campaign is an Add To Cart event, attribution helps you understand when and how the user added the product to the cart - was it after seeing your push notification or was it after clicking on the notification or was it when there were already on the app looking for something.
There are three attribution types in MoEngage: View through, click-through, and in-session attribution.
|View-through conversion||View-through attribution is the total number of conversion goals executed by users who received your communication within the configured attribution window from the time of receiving the campaign. This appears as a default filter in your Campaign Performance.|
|Click-through conversion||Click-through attribution is click-based tracking. Click-through attribution is the number of conversion goals executed by users who clicked the notification within the configured attribution window from the time of click.|
|In-session conversion||The in-session attribution is based on In-session tracking. The in-session attribution is the number of conversion goals executed by users within 30 minutes after clicking your communication.|
Configuring Default Attribution Type
You can configure a default attribution type for all your Campaigns and Flows on the MoEngage Dashboard. The default attribution type is View through attribution unless selected otherwise in the settings, and this is applicable for all Campaigns and Flows, except Card Campaigns.
To configure the default attribution type for your MoEngage account:
- Navigate to Settings -> General -> General Settings tab.
- In the Attribution Settings section, select the attribution type in the dropdown.
- Click Save.