Dashboard Overview

MoEngage Dashboard provides quick access to:

  • Create user segments

  • Send targeted push or in-app or email campaigns for your app or website.

  • Discover exciting analytics such as uninstalls, acquisition, retention cohorts, and insights through campaign performance, user conversion data, and more.


First Time Setup

The first time when you log in to MoEngage, the Dashboard is available as a Test environment. You can integrate MoEngage with your app or web and get user or event data.

Make your environment Live after integration or tracking of events is complete and your app is released or your website is live.  For more information on the test and live environments, refer to TEST/LIVE environment.

Setting up the Dashboard

Configure the dashboard by clicking the Settings menu available on the left navigation side-bar as described:


The following settings can be configured:

  • App

  • Channel

  • Account


App settings help in setting the time zone, conversion goal settings, API settings, and analytics settings.


In General settings, you can:

  • Find your App ID for integration

  • Set the time zone.

  • Update App Conversion Goal and Attribute to see insights on app conversions. Configured attributes are displayed as Key Metrics on the dashboard. For more information, refer to Key Metrics.

  • Associate or add new locales.


In APIs, you can:

  • Get data API settings such as Data API ID and Keys are displayed.

  • Transaction push/ Report settings such as API ID and API secret are displayed.

  • Update, add new or test content API settings such as Name and URL.

For more information, refer to MoEngage APIs.


Configure the following settings:

Control Groups

Configure the settings for the global control group.

For more information, refer to Global Control Group.



You can configure the following settings:

Based on the platform that your app/website supports and where you want to send push notifications, you should enter and upload the respective settings under Android/iOS/Web Push Settings.

You can update the settings during SDK integration. For more information on how to update the settings, refer to SDK integration.


You can configure the delay between in-apps

Onsite Messaging

You can configure the delay between OnSite messages from different campaigns

SMS Connector

You can configure the following settings:


Email campaigns mandatorily require Email SMTP settings to be set up on the dashboard. You can set up the SMTP attributes depending on your Email Service provider. For more information, refer to Email Settings.


You can configure the following settings:

  • URL

  • Security Headers

Preference Management

You can configure opted-out users from future campaigns of SMS, Push, and Email.


For more information, refer to Account Management.

Team Management

You can configure to invite team members and change the roles of existing team members.

For more information, refer to Access Roles.


You can add the payment methods and access the billing history for MoEngage App.

Next Steps

Your Dashboard is now fully set up to start creating segments and launching targeted campaigns. Read more about creating user segments and campaigns.

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