Terms to know

These terms should help you as you begin your journey on MoEngage -

1. User Profile

MoEngage creates a user profile for every person that launches your app and visits your website. 

2. Segmentation 

The segmentation feature allows you to segment your users based on their attributes and actions in your app/website. You can follow it up with creating a campaign targeted to these segments

3. Analytics

MoEngage Analytics helps you understand how your users interact with your web and mobile apps. You can use it to track events and analyze trends to measure the performance of your app and campaigns. 

4. Events

Events track the actions that users perform in your app or website. For example - launching an app, viewing a product, sharing a song, making a purchase, etc. 

5. Key Metrics

Key Metrics is a dashboard page which provides all the important & necessary information of day-to-day use for marketers. A quick glance at Key metrics shows usage, engagement and performance metrics of the product. 

6. SDK

SDK (Software Development Kit) is integrated into iOS and Android applications and provides powerful marketing, customer support, and analytics tools. MoEngage offers SDK integration for both iOS and Android. 

7. API

MoEngage API provides a web service where you can send actions taken by your users directly via HTTP, rather than through the mobile SDKs. This allows you to pass user data to MoEngage that is not tracked within your app or website. 

8. Roles

MoEngage allows multiple team members to be added to the same account. There are 5 Access roles (Admin, Manager, Marketer, Developer & Analyst) with different permissions. Learn more on MoEngage roles 

9. Team

A team is a group of MoEngage users using Moengage’s dashboard who collaborate on the same campaigns. These users can be from the same geography or from the same vertical within the enterprise. Read more about MoEngage teams here

10. Engagement channels

MoEngage offers various channels to reach your users with our campaigns : 

SMS : Read more about SMS

Email : Read more about Email Campaigns 

Push : Read more about Push Notifications

Flows : Read more about MoEngage Flows

Connectors :  Read more about connectors 

In-Apps : Read more about In-Apps

On-Site : Read more about onsite messaging 

11. Environment 

Every MoEngage account for an app/web provides two different environments - TEST and LIVE. We support this with a single APP ID (available under App Settings) which is your MoEngage identifier. 

12. Campaign Approval Flow

Campaign approval allows Marketing teams to control/review the campaigns that are going live by putting in place a creator-approver (maker-checker) approach. 

13. Dynamic Product Messaging

You can include your product catalogues in your campaigns using Dynamic Product Messaging

14. Triggers

Triggers are messages that are sent to the device when the user does a trigger event.  Messages are served only to the device from which trigger event is happening and are served in real-time. 

15. Sherpa

MoEngage’s powerful machine learning engine which automatically maximizes campaign engagement by predicting and sending the right message at the right time

16. Integration Validation

Once the developer realizes that their integration of MoEngage Android SDK is over, they can validate their MoEngage Android SDK integration

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