Terms to know

These terms should help you as you begin your journey on MoEngage.

1. User Profile

User Profile is a collection of all information associated with a user in MoEngage systems. A user profile may contain usage info (Behavior), demographic info (Age, Physical Attributes, Language, Family), psychological info (Attitudes, Beliefs,  Opinions), professional info (Education, Work Experience), etc.


2. Segmentation

The segmentation feature allows you to segment your users based on their attributes and actions in your app/website. You can follow it up by creating a campaign targeted to these segments

3. Analytics

MoEngage Analytics helps you understand how users interact with your web and mobile apps. You can use it to track events and analyze trends to measure the performance of your app and campaigns. 

4. Events

Events track the actions that users perform in your app or website. For example - launching an app, viewing a product, sharing a song, making a purchase, etc. 

5. Key Metrics

Key Metrics is a dashboard page that provides all the important & necessary information for day-to-day use for marketers. A quick glance at Key metrics shows the usage, engagement, and performance metrics of the product. 

6. SDK

SDK (Software Development Kit) is integrated into iOS and Android applications and provides powerful tools for marketing, customer support, and analytics. MoEngage offers SDK integration for both iOS and Android. 

7. API

MoEngage API provides a web service where you can send actions taken by your users directly via HTTPS, rather than through the mobile SDKs or the web SDK. This allows you to pass user data to MoEngage that is not tracked within your app or website. 

8. Roles

MoEngage allows multiple team members to be added to the same account. There are 5 Access roles (Admin, Manager, Marketer, Developer & Analyst) with different permissions. Learn more on MoEngage roles.

9. Team

A team is a group of MoEngage users using Moengage’s dashboard who collaborate on the same campaigns. These users can be from the same geography or from the same vertical within the enterprise. Read more about MoEngage teams here

10. Engagement channels

MoEngage offers various channels to reach your users with our campaigns : 

SMS: Read more about SMS

Email: Read more about Email Campaigns 

Push: Read more about Push Notifications

Flows: Read more about MoEngage Flows

Connectors:  Read more about connectors 

In-Apps: Read more about In-Apps

On-Site: Read more about onsite messaging 

Whatsapp: Read more about Whatsapp messaging

Cards: Read more about Card Campaigns

Facebook: Read more about Facebook Audience Campaigns

Google Ads Audience: Read more about Google Ads Audience Campaigns


11. Environment 

Every MoEngage account for an app/web provides two different environments - TEST and LIVE. We support this with a single APP ID (available under App Settings) which is your MoEngage identifier. 

12. Campaign Approval Flow

Campaign approval allows Marketing teams to control/review the campaigns going live by putting in place a creator-approver (maker-checker) approach.

13. Dynamic Product Messaging

You can include your product catalogs in your campaigns using Dynamic Product Messaging

14. Triggers

Triggers are messages sent to the device when the user does a trigger event.  Messages are served in near real-time. 

15. Sherpa

MoEngage’s powerful machine-learning engine adds intelligence to your orchestrations or powers your Recommendations. It automatically maximizes campaign engagement by predicting and sending the right message at the right time.


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