User Profile

What is a User Profile?

User Profile is a 360° view of a user that you are saving with MoEngage. User Profile stores any data you collect about your users such as their first name, email address, subscription status, or the pages they visited on your website.

User Profile is created and updated anytime a user opens your app or website that has MoEngage SDK or you upload user information through the UI or via API.

There can be two types of Users:

  • Anonymous User
  • Registered User

Anonymous User

When a user is first recognized by the SDK on your app or website, an anonymous user profile is created with MoEngage ID.  MoEngage ID is a unique identifier created by MoEngage.  It can not be changed.

Registered User

When a user registers on your app or website (by providing a form of email, phone number, or user id),  we recommend you generate a unique identifier for that profile and pass it to MoEngage as a client ID. Client ID is stored in the ID attribute.

This ID will enable you to recognize this user across multiple devices and platforms thus providing you with a 360° view.  This will ensure that information on the user is captured correctly even if they uninstall and install the app.  When ID is provided to MoEngage, MoEngage will merge the previously associated Anonymous User Profile with this Registered User Profile.  Please refer to the User Merging section of this document for more information.

  Although MoEngage can ingest any amount of data, we follow a fair usage policy for data tracking and archiving.

Accessing User Profile

 Two ways to access the User Profile on the MoEngage dashboard.

  1. Navigate to Create Segment in the MoEngage dashboard and search for the users by ID, Email, Mobile Number, or MoEngage Id. This search provides the list of users, matching the search text with the provided fields. Clicking on any of the rows will open the user profile.User_Search_1.gif
  2. Navigate to Create Segment in the MoEngage dashboard. Segment users based on the desired criteria. Query results are shown in the Recent Query section, click on any of the circles in the Sample User section of a query result to open up the user profile for the respective user.User_Search_2.gif


  • Any query in the user profile is performed using the server time and the query result displays the event time.
  • Event time is displayed in the User Profile and not the server time.

For more information, refer to Event Time and Server Time.

User Identification

The first section shows the introductory information about the user. This section has the First Name, Last Name, Email Id, Mobile Number, MoEngage ID, and ID of the user. It also shows if the user is registered or not.

All of these details of a user are categorized into two primary sections - User Info and User Activity.

User Info

The user info section consists of all the information about the user and user properties.


Basic Info

Basic information about the user which is derived by MoEngage is listed first in the User Info section and consists of Lifecycle, Conversion, Acquisition, and Location information.


Reachability shows whether the user can be reached/connected through various channels like push, email, and SMS. The green tick mark on the Push card shows at least one platform or device on which this user is reachable. The red exclamation mark represents that the user is not reachable on the respective platform or channel.

Use Test Push, Test Email, and Test SMS buttons to quickly send the test notification to the respective user. Test Push and Test Email send a preconfigured Push and Email respectively. Test SMS requires the user to fill the text message, as laws in a few countries (i.e. India) require whitelisted text to send the SMS.

Know more about reachability here.

User Attributes


All user attributes wrt the user are listed in this section. These are the attributes, which are present in the User Properties dropdown while segmenting the users. These user properties are grouped into respective categories. The 'mo' symbol in front of the user attributes represents that the respective user attributes are derived/generated by MoEngage.

To perform a quick search for any user property, hover over a user property & click on the COPY button to copy the attribute value. Click on the Download button to download all user attribute in a CSV file.

The list of all user properties and related information can be found here.

User Activity

User activity shows all the events and event attributes, performed by the user, sorted by the event execution time. The default view shows the event list sorted in the Latest First order with the event attributes collapsed which enables the quick view.



User activity can be filtered on various parameters to analyze desired events and sections of the user profile. The filters are - 

  1. Date Range Filters
  2. Platform Filters
  3. Event or Campaign Filters

These filters can be combined to have the desired view of the user profile.


Event Filters
User activity can be filtered for up to 5 events. Any event and respective attributes present in the account can be used to filter the user activity. This is very similar to filtering user activity present in segmentation.

Campaign Filters
Campaign activities for a user can be quickly filtered out using the Campaign filters and respective campaigns such as Email, Push, SMS, etc. or All Campaigns can be viewed. It filters out the respective campaign events performed by the user.

Usability Features

With the user activity page, multiple usability features have been included. These features are explained below - 


  1. The activity timeline can be sorted on Latest First or Oldest First Order. Your preference is saved on your device.
  2. Collapse all for a quick event list view and Expand all for a detailed event attribute view. Your preference is saved on your device.
  3. View the time difference between any two consecutive events.
  4. Just below the event, Event Source, Event Platform, and Event category are displayed.
  5. Perform quick navigation by Goto Top and Goto Bottom buttons.
  6. Easily copy any attribute value using the COPY button which appears on hovering over the attribute.
  7. Open the campaign details page with a single click from the user campaign activity
  8. Dotted lines between two events represent the day change
  9. View Interstitial Events between any filtered events
  10. Download the filtered event and event attribute by clicking on the Download button (available in the top right corner of the User Activity -> Events section as shown in the image below.Download_Option.png
  1. All actions (events) performed by the user in the last 60 days are available under the Activity Info of the User Profile. Actions that are performed before 60 days are not available in the User Profile.
  2. PII (Personally Identifiable Information) marked attributes are shown as Private in the User Profile. Know more.

User Merging

MoEngage enables you to have a single user ID for all your users even if they are using different devices. The only condition for merging users in MoEngage is that the user has to be signed in on the device.

When a user visits your website or app MoEngage system does the following to merge the user signed in on different devices. 

  • MoEngageID is created for all users as soon as user visit your app or website. (Your app or website needs to have MoEngage SDK)

  • ID is set by your app or website to identify users
    • If ID is not created then the user is anonymous
    • Any user with an ID created is an identified or registered user

MoEngage provides two types of user merges:

Normal User Merge

When a user logs in and is identified as a previously registered user, the last 100 events before logging in are also moved to the identified user MoEngageID.
Events performed before these 100 events continue to remain associated with anonymous user MoEngageID. 


Normal User merging is available only in the User Profile. 


When the user visits the website or app for the first time with one device, then the user is called an anonymous user, and a MoEngageID is set as MoEID-1 for that user.

If the user logs in, then this user is an identified user, and an ID called U-1 is set for the user. All events on this device until the user logs out or uninstalls are attributed to MoEID-1.

User 1 using Device 1 MoEngageID ID
Event 1 MoEID-1 -
Event 2 MoEID-1 -
Event 3 MoEID-1 -
Anonymous User logs in A new user is registered and ID U-1 is provided by the website or app. This user ID U-1 is linked to MoEID-1.
Event 4 MoEID-1 U-1
Event 5 MoEID-1 U-1
Event 6 MoEID-1 U-1

If the same user visits the same website or app with another device, then this user is still an anonymous user, as MoEngage does not know the identity of this user, and a new MoEngageID is set to MoEID-2 for the user.

If the user logs in, then the website or app notifies MoEngage that the user ID is U-1. Now the anonymous user is merged into the existing user identifier.

User 1 using Device 2 MoEngageID ID
Event 1 MoEID-2 -
Event 2 MoEID-2 -
Event 3 MoEID-2 -
Anonymous User logs in The user is identified as U-1 by the website or app. U1 is already linked to MoEID-1. 
Event 4 MoEID-1 U-1
Event 5 MoEID-1 U-1
Event 6 MoEID-1 U-1

Universal User Merge

In this approach we have all of the unidentified users mapped to identified users. When we run the query, all the unidentified users are resolved (replaced) with the identified users and we have the right query results.

MoEngage does not modify the data in universal user merge.


When the user visits the website or app for the first time with one device, then the user is called an anonymous user, and a MoEngageID is set as MoEID-1 for that user. If the user does not log in but accesses the website or app with another device then another MoEngageID is set as MoEID-2. When the user same user logs in then both MoEngage Ids are merged as one Id that is MoEID-1

Old MoEngageID New MoEngageID
MoEID-45 MoEID-13
MoEID-22 MoEID-1

Universal User merging is available only for Key Metrics, Segmentation, and Campaign queries. Universal user merging is not available for Analytics and User Profile.

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