Introduction
Through a referral program, you can encourage satisfied existing customers (champion users) to promote your app, product, or service to their friends and family. Referrals can be a powerful and cost-effective way to grow business, leveraging the power of word-of-mouth marketing. They are a great way to establish customer loyalty and acquire new long-term customers.
Advantages of getting referrals for your app or service
- Cost-effective user acquisition: Referrals are a low-cost, high-impact way to acquire new users because you're leveraging the existing trust and influence of your current users.
- Higher quality users: Users who are referred are often more engaged and loyal, as they've received a recommendation from someone they trust.
- Viral growth potential: A well-designed referral program can create a self-sustaining growth cycle where referred users also refer others, leading to exponential growth.
- Brand advocacy: Referral programs can turn your existing users into brand ambassadors who actively promote your app or service to their network.
- Increased loyalty and retention: By rewarding users for referrals, you can foster a sense of loyalty and encourage them to continue using your app or service.
- Build a stronger community: Referral programs can help build a stronger community around your app or service, as users are more likely to interact with and support each other.
We will achieve the use case by creating a Push campaign to get referrals for your app or service.
Expected Result
Users receive a push notification on their phones to refer their friends:
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Prerequisites
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Create a Push Campaign
In this section, we will create a Push campaign to get referrals.
Step 1: Target Users
- Navigate to the sidebar on the left and click Engage, and then click Campaigns .
- On the All campaigns page, click + Create campaign.
- Under Outbound, click Push > Periodic.
You are taken to the first step, Target users, of defining your campaign. - Enter the following details:
- Team: Select a team if your organization has teams enabled for your account. For example, UseCases. For more information, refer to Teams in MoEngage.
- Campaign name: Enter a name for the campaign. For example, Referrals.
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Campaign tags: Select the required campaign tags.
- In the Target audience section, select All users.
- In the Target Platforms section, select Android.
- Click Next to move to the second step, Content, where you can define the content for your Push campaign.
Step 2: Content
This section contains various templates that you can choose from to define the content of the Push notification.
- Select one of the templates and follow the steps described in Push Templates.
You can select the timer template to create a sense of urgency among the users.
- Enter the required content for the campaign. We can enter a title, message, and summary manually, or generate them using Merlin AI. For more information, refer to Generate Push Messages with Merlin AI.
- You can customize and personalize the content according to your brand color, style, and communication. The editor helps you change the background color, image, text, font, and so on.
- Add basic details such as Image and Default click action.
- Add buttons to add a custom CTA. You can add a Share now button and link the click action to share the referral directly. The final notification can look like the following image:
- You can also create multiple variations of the content using Merlin AI and perform an A/B test. MoEngage recommends trying multiple variations and letting Sherpa dynamically optimize the user distribution.
- Click Next to move to the third step, Schedule and goals, where you can define your campaign's schedule and goals.
Step 3: Schedule and Goals
- Define the periodicity and when to start and end this campaign.
- Define the conversion goal based on your requirements.
- Change the deliverability settings based on your requirements. For more information, refer to Create Push Campaigns.
- Click Publish.
Conclusion
In this use case, we created a Push campaign to create a referral campaign to generate new users from existing loyal users.