Introduction

As electric vehicles (EVs) continue to revolutionize the transportation sector, the need for accessible and reliable charging infrastructure becomes increasingly vital. As a marketer responsible for promoting your company's new charging EV stations, you want to ensure maximum visibility and user engagement. Informing users about a new EV charging station is crucial because it helps alleviate "range anxiety" by making EV drivers aware of readily available charging options.

By leveraging MoEngage platform's capabilities, you can seamlessly announce and promote your new charging stations to users when they are nearby, ultimately driving awareness, fostering convenience, and building brand loyalty.

Advantages of informing users about new EV charging stations

• Increased EV adoption: By knowing where charging stations are located, potential EV buyers are more likely to feel confident about switching to an electric vehicle, as they can easily access charging when needed.
• Convenience for existing EV owners: New charging stations located in convenient areas, like workplaces, shopping centers, or along common travel routes, make charging easier for EV drivers. They travel further distances without worrying about running out of power.
• Promoting sustainability: By making EV charging more accessible, you encourage the use of cleaner transportation options, contributing to environmental benefits.
• Economic benefits: Businesses installing charging stations can attract new customers looking for convenient charging options.
• Better infrastructure: Investors and businesses are waiting for enough EVs to be on the road to make the charging infrastructure business profitable. Informing users about new charging stations helps to address this problem by increasing EV adoption and making the charging infrastructure more attractive to investors.

We will achieve this use case by creating a location-triggered Push campaign to inform users about new EV stations when they enter a defined location.

Expected Result

Users receive a push notification on their phones when they enter a defined location:

Create a Push Campaign

In this section, we will create a Push campaign to inform users about new EV stations when they enter a defined location:

Step 1: Target Users

1. On the left navigation menu in the MoEngage dashboard, click Engage, and then click Campaigns.
2. On the All campaigns page, click + Create campaign.
3. Under Outbound, click Push > Location Triggered.
   
   You are taken to the first step, Target users, of defining your campaign.
4. Define your campaign with a name and tags. Enter the following details:
   1. Team: Select a team if your organization has teams enabled for your account. For more information, refer to Teams in MoEngage. For example, Usecases.
   2. Campaign name: Enter a name for the campaign. For example, New EV station Announcement.
   3. Campaign tags: Select the required campaign tags.
      
5. Define your geofence. While defining this, you can decide whether you want to show a notification when a user enters, exits, or stays in this region for a defined time (this is only possible with Android).
   1. In the Geofence section, click + Add Geofence.
      
   2. On the Add Geofence page, in the Geofence name field, enter a name for the geofence. For example, ChargingStation@DisneylandPark.
   3. In the Send notification when list, select when you want to show the communication. For this example, select User enters the Geofence.
   4. In the Notification responsiveness list, define your responsiveness as 5 Minutes. This is essentially the frequency at which MoEngage checks whether the user has entered the defined region.
      
   5. In the Search for a place box, search for the location of your store. For this example, select Disneyland Park, Anaheim, CA, USA.
   6. Define the radius below the map.
      
6. Click Done to add the geofence. This adds the fence, and you can check it from the Geofence section where you initially saw the + Add Geofence button.
   
7. If you want to add more than one fence, click + Add Geofence again and repeat the abovementioned process. If you want to edit something about the fence, click the edit icon and make the required changes.
   
8. In the Target audience section, click Filter users by, and then click the User behavior tab.
9. Select the condition Has Not Executed and then select the Added to Cart event in the last 30 days, as shown below:
   
10. In the Target Platforms section, select Android.
    
11. Click Next to move to the second step, Content, where you can define the content for your Push campaign.

Step 2: Content

1. Select the template that you would like to use. For example, select Basic notification.
   
2. Enter the required content for the campaign. We can manually enter a title, message, and summary, or generate them using Merlin AI. For more information, refer to Generate Push Messages with Merlin AI.
3. Add personalization to the message using information such as the name of the user. Such personalization makes the message more contextual and makes the users feel connected. To do the same:
   1. Type @.
   2. On the Push Personalization dialog box, find your user attributes, such as Email, Google Advertising ID (Android), and first name.
      Selecting the first name makes the message content look something as follows:
      
4. Not all users can find your charging station from where they are. So you can do one of the following:
   • Add the link to your charging station from the Deeplink option:
     1. In the Default click action list, select Deeplinking.
     2. In the URL field, enter the link to your store.
   • Add an action button to link to the charging station:
     1. Expand the Buttons section and click + Action button.
        
     2. In the Button name field, enter a name for the button. For example, Take me there.
     3. In the Click action list, select Deeplinking.
     4. In the URL field, enter the link to your charging station.
        
5. Click Next to move to the third step, Schedule and goals, where you can define the schedule and goal of your campaign.

Step 3: Schedule and Goals

Location-triggered campaigns are always published as soon as possible. However, you can control when the message is shown based on certain time rules.

1. In the Time bound for Geofences section, select the Limited period option.
2. Click + Another time bound to add more rules.
   
3. In the Conversion goals section, add goals that you would like to track.
4. Define Delivery controls and Advanced settings based on your requirements. For more information, refer to Create Push Campaigns.
   
5. Click Publish.

Conclusion

In this use case, we created a Push campaign to announce your new EV charging station. This campaign will send push notifications to inform users about new EV stations when they enter a defined location.