Smart trigger delay optimization

Why we need delay optimization

When a Smart trigger is created, we specify at what time interval after trigger criteria is fulfilled, the push should be sent. This delay period is function of trigger event and how the push notification in response enables your customer as a follow up to conversion from where he left. Hitherto, while creating smart trigger, the delay period is left to judgment of marketer. As they run these campaigns for a long period of time, delay setting remain static and can’t evolve as per user behavior.
This delay setting needs to be dynamically optimized and should evolve on the basis of performance in real time. We, at MoEngage, via our proprietary machine learning algorithm, will optimize trigger delay to maximize CTRs.

Create campaign using delay optimization

To create the Smart Trigger campaign using Optimized Delay, on Step 1 of campaign creation while setting the delay, click the check-box as below.
Once checked, you need to configure the minimum and maximum admissible delays. Our algorithm will optimize the delay between these limits
For the example delays, your final settings will look something like this where 60 minutes is your base-line delay. Our algorithm will learn over the delays between 30 mins to 180 mins.

Analyze campaign's impact

Once run for a certain period, you will be able to see the campaign CTR on the campaign analytics page. You can compare this CTR to that of your previous campaigns to measure the impact.
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