App updates are essential for businesses and end users to enhance the current experience with additional features, security, and compliance. Besides improving the user experience, they also support marketers in providing better interaction and customer engagement. With such potential, you should make app updates frequently and notify users to use your applications better.

Advantages of getting users to update your app

• Improved user experience: Keeping users on the latest version ensures that they have access to the newest features, performance improvements, and bug fixes, leading to a smoother and more enjoyable app experience.
• Enhanced security: Updates often include security patches that address vulnerabilities, protect users from potential risks, and maintain the integrity of the application.
• Access to new features: Users can access new functionalities and improvements added in updates, keeping the app relevant and engaging.
• Bug fixes and stability: Updates address bugs and issues that may have been present in previous versions, improving the app's overall stability and reliability.
• Maintaining compatibility: Updates can ensure the app remains compatible with the latest operating systems and devices, preventing potential issues and ensuring a wider user base can use the app.
• User retention: By keeping users informed and providing them with a positive experience, you can help retain users and encourage continued use of the app.

We will achieve this use case by creating a segment to remind users to update their apps to the latest version.

Expected Result

You will get a segment of users who are not using your application's latest version.

Create a Segment

In this section, we will create a segment targeting your users based on their current app version and save the custom segment as segment_latest_version.

1. On the left navigation menu in the MoEngage dashboard, click Segments, and then click Create segment. For more information on creating segments, refer here.
2. Click the Filter users by option and then click the User behavior tab.
3. Filter users who have executed the App/Site Opened event at least once in the last 90 days, as shown in the following example: (In this example, we assume that the current app version is 3.9.)
   
4. Click + Create and create a custom segment as segment_latest_version.
5. Create another segment to target all your users and exclude the custom segment segment_latest_version. Save this segment as another custom segment, segment_update_app.

Conclusion

You have successfully created a segment of users who are not using the latest version of your application. Run a campaign for the custom segment, segment_update_app, to remind them to update the app. Refer to the following articles to send campaigns:

• Create a Push Campaign
• Create an SMS Campaign
• Create an Email Campaign