Experience analytics provide important information regarding how the Experience performed regarding impressions, clicks, and conversions. This information helps you improve the performance and value of your business metrics.

Access the Experience Analytics Page

To access the Experience Analytics page, perform the following steps:

1. On the sidebar menu in MoEngage, hover over the Personalize menu item . The Personalize menu appears.
2. Click All Experiences.
   
3. Click the desired experience for which you wish to see the analytics information.
   The following sections are available on the new screen:
   • Experience Details
   • Analytics
     • Experience performance stats
     • Audience/Variation performance
     • Conversion goal performance
   • Click Analysis
   • Info

Experience Details

This section contains the following information:

• Experience Type and name
• Experience ID
• Experience creation and updation period
• Users who created and updated the Experience
• Experience status (Active, Expired, Paused, and Scheduled)
• Option to refresh/edit/duplicate/pause/resume the campaign

Analytics

The following metrics in this section display the various statistics and revenue metrics tracked for the selected experience:

• Date range - The period for which the campaign will be tracked.
• Attribution type - Displays the campaign statistics based on the attribute selected from the dropdown. To attribute conversions to this campaign, MoEngage supports three different models as described below:
  
  Click Through In-session View Through

  The Click-Through Attribution is the number of conversion goals executed by users who clicked the CTA configured in the visual editor within the configured attribution window from the time of click. For example, if the user is delivered a web experience at 7 AM and clicks the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events until 8 pm are attributed to this experience in Click-Through Attribution.

   

  The In-session attribution is based on In-session tracking. The in-session attribution is the number of conversion goals executed by users within 30 minutes after clicking the CTA configured in the visual editor. For example, If the user is delivered a web experience at 7 AM and clicks the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8:30 am (within 30 minutes of starting the session) will be attributed to this experience in In-Session Attribution.

   

  The View Through attribution is an Impression-based tracking method and is displayed by default when experience analytics is loaded. View-through attribution is the total number of conversion goals executed by users who were delivered a personalized web experience within the configured attribution window from the time of viewing the experience. This appears as a default filter in your Experience Performance. For example, If the user was delivered a web experience for a URL at 7 AM and the Attribution window for the experience was 12 hours, the user conversion events till 7 PM will be attributed to this experience using View-Through Attribution.

   

• Select audience - By default, MoEngage filters the Experience analytics for All Users. However, you can select your target audience from the dropdown that you configured while creating the Experience to examine the relevant analytics.
  

  info	Information All the metrics are calculated and displayed in the App's Timezone.

   

Experience Performance Stats

Experience performance provides the impact of your experience on your users and enables you to examine more concise data by selecting a certain Time Scale (in Hours, Days, Weeks, and Months) within the chosen period.

You can also switch between the graphical and tabular representation of the campaign statistics.

Actions that can be performed in the stats section:

• Choose the number view (#) or the percentage view (%) to see the stats as numbers or percentage values.
  
  
• View the unique or total occurrences of stats by selecting Unique or Total in the dropdown at the top of the section.
  
  

The following stats are available:

Audience/Variation Performance

• Group by audience - Lists performance of the metrics selected for each variation grouped by the audience. Hover over the bar graph to understand how each variation has performed for the specified metric in an audience.
• Group by variation - Lists performance of each metric in all audiences grouped by the variation. Hover over the bar chart to understand how each audience has performed for the specific metric in a variation.

Conversion Goals Performance

You will be able to see this section when you have set more than one conversion goal for your experience. The section compares the performance of goals set by the marketer for the experience.

Total Conversions: Will show all goal events for the respective goals i.e. if a user made a purchase twice, it will be shown twice. It is the equivalent of conversion events covered in the sections above.

Unique Conversions: Goals are unique across the users converted per experience instance. It is the equivalent of the Conversions metric covered in the sections above.

Revenue Metrics

You will see three revenue metrics for your experience if they are enabled for the primary goal.

• Total Revenue is the sum of the total order value across conversion events attributed to the experience.
• Average Order value = (Total Revenue)/(Number of Conversion Events)
• Average revenue per user = (Total Revenue)/(Number of Unique Conversions)

These revenue metrics are tracked for all attribution types- View through, Click Through, and In-session attribution.

Info

Contains information about the experience's audience, schedule, and conversion goals.