Step 1: Choose Event

An event refers to any action that a user completes on your website or app that is tracked. It’s important to understand how users navigate after completing their first event and to know the path they take to reach a specific event. You have two options to analyze:

• Forward user paths: This option displays all user paths that begin with the selected event. To use this feature, select the Path type as Starting with and select the desired Event. For example, you can analyze the user paths that start with the event App/Site Opened.
• Reverse user paths: This option shows all user paths that lead up to the selected event. To use this feature, select the Path type as Ending with and select the desired Event. For example, you can analyze the user paths that end with the event Checkout Completed.

The event can be further filtered. To do so, click + Attributes and select event attributes for specific user actions, such as Platform, App Version, and so on.

Click + Attributes again and combine multiple attributes using AND/OR for each event. For example, use the OR filter to combine data across two platforms. If you want to get data for a specific platform and look at the visits to a specific website, use the AND filter.

Step 2: Filter Users

By default, you can obtain the user paths for all users. However, you can also query for a group of users filtered using User property, User activity, User affinity, or Custom segments. Filtering users is similar to creating a segment. For more information, refer to Create Segment.

Step 3: User Paths Options

User Path Window

Select the desired time window to analyze user paths within a specific duration. This option considers the events that occur within the specified time after the starting event or before the ending event.

The window is set to four hours by default. You can choose units of Days, Hours, or Minutes.

For example, to analyze user paths that occur after the App/Site Opened event within a span of 10 hours, you can set the user path window accordingly.

User Path Steps

By default, the user paths chart shows the first five steps taken by the users after the selected event. For some user events, you might want to analyze the path for a specific number of steps. You can have up to 15 steps in user paths.

For example, analyze the first three actions of the user after they receive a push notification by setting the User path steps to three.

Date Range

After defining the user path window and user path steps, select the time frame for which you want to perform the user path analysis. You can choose from:

• Today
• Yesterday
• This Month
• Last Month
• Custom range

By default, the date range selected is Yesterday. User paths cannot be analyzed for more than 30 days at a time. After selecting the date range, click APPLY. Your chart is now generated.

Step 4: Chart

User paths are illustrated using a Sankey Chart analysis, which displays paths and steps flowing from left to right. Each Node represents a specific event, while a vertical arrangement of nodes signifies a step. The area or cord connecting two nodes indicates the path taken.

You can analyze user paths by examining consecutive nodes and paths. The forward user path begins at an event and then branches out into multiple paths taken by different users following that initial event. In contrast, reverse user paths involve the merging of different paths into one event.

Chart for the Forward User Paths

When you hover over a node, the total number of users for that event is shown, as well as a percentage. You can also see the percentage of users who went to the next step and the percentage of users who did nothing after the current step and dropped off. In this scenario, the end nodes do not display any information about the drop-off or the next step because no information is available.

The Drop off node represents the total number of times users have dropped off from the previous step and the percentage for the first node.

Paths represent the number of times users went from one node to another, along with the origin and destination node names, and the percentage for the origin node.

Chart for Reverse User Paths

When you hover over a node, the total number of users for that event is shown, as well as a percentage. For the reverse user paths, the popup shows the percentage with respect to the last node. You can also see the percentage of users who came from the previous steps and the percentage of users who went directly to the current step/node. In this scenario, the start nodes do not represent any entry, and the information on the previous step is not available.

The Entry node represents the total number of times users have entered the next step and the percentage with respect to the last node.

Paths represent the number of times users went from one node to another, along with the names of the origin node and destination node, and the percentage change relative to the origin node.

Chart Settings

Repeated Events

Repeated events are a series of the same events performed multiple times by users in succession. Click Hide to merge the sequence into one event, and click Show to view the entire sequence.

Exclude Events

Resolution

Split By

You can use the split by option to group and compare data based on a specific attribute. This feature distributes events according to the event property or user property you select. When you choose only one split by attribute, the distribution displays the analysis of available values for that property. When you split an event, the path will be split by the selected attribute at each node where the event is present.

Alternatively, you can add the split by attributes directly on the nodes. To do so, perform the following steps:

1. On the user paths chart, click a desired node. The Perform action dialog box appears.
2. Under Actions, select Split by.
3. From the Select attributes list, select the desired split by attributes. You can split an event by up to five attributes.
4. Click Apply.
   

Add and Remove Steps

Download

After you view the chart, you might need to share it with your team. Click Download Chart in the upper-right corner to download it. The chart will be saved in PNG format. 

Save to My Studio

Your analysis is now ready. To access this later, you can save the analysis.

Perform the following steps to save your analysis:

1. Click the icon in the upper-right corner
2. Click Save to My Studio.
3. Enter a name and description for your analysis.
4. Click Save
   

You can access the analysis by navigating to Analyze > My Studio.

Next Steps

• MoEngage Dashboards
• My Studio