Overview- Push Notification Center

The Notification Center shows your push notification history inside your App, allowing you to provide an option for the end-user to scroll back and see what they have missed. MoEngage provides out-of-box inbox support with a fully customizable default UI and an option to build your own Notification Center.

Push Notification Center	Self-Handled Push Notification Center

Benefits

Easy to create push campaign content- When a push campaign is created, the campaign content is automatically populated, requiring no additional effort to create it.
Persistent content- Users can interact with push notifications inside the app, even after they are dismissed from the notification drawer.
Interaction data- Interaction done within the notification center can be tracked in the MoEngage dashboard.
Non-intrusive- Notification center content appears as a native part of the user's app experience and is non-disruptive. This increases user receptivity, resulting in better engagement.

Use cases

Offers and Promotions
Gamification and enrolment in contests
Reminders and tipsChanges to policies and TnCs
Transactions and service updates
Cart/Wishlist reminders
Recommendations

Push Notification Center Functionalities

The factors and functionalities below remain the same for both the push notification center and the self-handled notification center, except for placement and delivery.

Factors	Description
Platform	Android, iOS
Delivery Mechanism	Delivered when the push notification is delivered via APNS/FCM or on every app open through backup delivery mechanism.
Reachability	Any user eligible and opted in for Push notifications
Trigger Option	Bulk (one-time) - Send to target users who are reachable when sending the campaign. Trigger Based Event-triggered Device triggered Location triggered Business event triggered Flow triggered Periodic
Content Retention	Messages are not retained on multiple devices, uninstalls, logouts Content is static and cannot be removed in bulk before expiry Every triggered notification is a separate entry
Expiry Option	Notification Centre Expiry Option - Days since delivery
Placement and Delivery	Notification center content can be displayed to the user in the following ways An Out-of-the-box inbox with a few UI customization options As a full page Activity that can be launched on a user action OR As an embedded Fragment in your app's activity (Android only) For self handled notification center, you have access to the entire notification payload, which can be used to build the custom UI. For more information, refer to Notification Center Placement and Delivery

Notification Center Placement and Delivery

You can use one of the following methods to deliver the Notification Center to your users on your application:

MoEngage's ready-to-use or Out-of-the-box inbox displays push notifications as a feed in the users' notification center or inbox.

Integration Effort	Low It requires basic integration and the setting of UI customization values.
Notification Center UI (Out of the box UI)	The Out-of-the-box inbox UI provides basic customizations of the inbox appearance Activity theme Activity Label Toolbar Style Message Text Appearance Header Message Timestamp Scrollbar style Empty Notification Center style This UI can be displayed as As a full page Activity that can be launched on a user action OR As an embedded Fragment in your app's activity (Android only)
Tracking Analytics	Automatically track deliveries, impressions, clicks, and deletes.
Ideal for	Teams with limited dev resources who are looking to build a Feed (inbox) inside their app/website.
Platforms Supported	Android Native, iOS Native.

A self-designed inbox that enables you to create your inbox UI to display the push notification in the form of app widgets, banners, and content carousels in line with app content.

Integration Effort	High Requires building custom UI and Parsing cards payload to populate UI.
Self Handled Notification Center UI	Custom UI
Tracking Analytics	Track Statistics - Clicks
Ideal for	Teams who are looking to: Create their custom Inbox (Feed) UI. Create app widgets, banners, and content carousels in line with app content.
Platforms Supported	Android Native, iOS Native, React Native, Flutter.