Introduction

Personalized nudges play a crucial role in enhancing user engagement without overwhelming them. To make your special Black Friday offer known to users, a subtle, personalized nudge can be implemented to notify them of the deal. This nudge seamlessly blends into the user's experience, prompting them to explore the offer without disruption.

In this article, we will create an In-app campaign to gently inform users about a special Black Friday offer. This campaign will be designed to integrate smoothly into the user journey, ensuring that the promotion is presented non-intrusively, encouraging exploration of the deal while maintaining a seamless experience.

Expected Result

Engaged users (who have opened the app at least 10 times in the last 7 days) will see a personalized, non-intrusive nudge about the Black Friday offer while using the app. This will increase awareness and engagement with the offer, potentially boosting conversions and sales.

Create an In-App Campaign

In this section, let us create an In-app campaign to gently inform users about a special Black Friday offer.

Step 1: Target users

1. Navigate to the sidebar on the left and click Engage > Campaigns and click + Create campaign, or click + Create new > Campaign.
2. Under Inbound, click In-app.
   
   You are taken to the first step, "Target users," of defining your campaign.
3. Enter the following details:
   • Campaign name: Enter a name for the campaign. For example, "Special Black Day offer."
   • Campaign tags: Select the relevant campaign tags.
4. In the Target Platforms section, select Android and iOS.
5. In the Trigger Criteria section, select On app open. 
   
6. In the Select trigger time section, set the trigger to display the nudge with a 2-second delay after the user opens the app.
   
7. In the Target audience section, we will target this pop-up for users who have opened the app at least 10 times in the last 7 days.
   
8. Click Next to move to the second step, "Content," where you can define the content that will go into your campaign.

Step 2: Content

MoEngage In-App campaign offers a variety of templates for all your use cases. It also provides the option to start from scratch.

1. Select the template you want to show the user. From the template listing page, select the nudge message template option.
   
2. Design the Nudge Message:
   • Customize the nudge with a concise and compelling message about the Black Friday offer.
   • Include an attractive image or icon to draw attention without being intrusive.
   • Add personalization by typing @ in the text widget. Select the User attribute First Name.
     
     
3. Click Next to move to the third step, "Schedule and goals," where you can define your campaign's schedule and goals.

Step 3: Schedule and goals

Here, you can select the campaign schedule, add the conversion goal, choose the campaign's priority, and define custom delivery controls.

1. In the Send campaign section, define when you want to start and end your In-app campaign with the frequency and limits.
2. In the Conversion Goals section, add conversion goals that you would like to track.
   
3. In the Campaign priority section, assign a priority to this campaign. Assigning a priority helps you decide which In-App message to show to a user when they are eligible for more than one message at a specific time. For example, selecting Critical ensures that the users will always see this even when there are other campaigns for which they are eligible.
4. In the Delivery Controls section, define the controls based on your requirements. For more information, refer to Create In-App Campaign. Ensure the nudge is shown a maximum of three times per user to avoid annoyance.
   
5. Click Publish.

Conclusion

In this use case, we created an In-app campaign to gently inform users about a special Black Friday offer.

This automated campaign increases awareness and engagement, ultimately leading to higher conversions and sales during the Black Friday event. By implementing a personalized, non-intrusive nudge, users are gently informed about the Black Friday offer without their experience being disrupted.

Now that we have published the campaign, we can track its CTR and conversions (if defined) to understand its performance. For more information, refer to In-App Campaign Analytics.