Introduction

Analyzing the change in the behavior of a user is important to tailor the overall engagement strategy. While a consistent user might be communicated with the general message, a user with dropping engagement might be targeted with a message relevant to them. This same theory extends to the content providers as well; the change in viewership is really helpful to suggest each user with specific recommendations and brand tone.

In this article, we will use the Retention chart and the Behavior analysis to understand the change in time and type of content watched.

Expected Result

The Retention chart giving details of the change in viewership over the selected period of time.

The Behavior Analysis depicting the change in type of content being watched.

Understand the User Retention

1. Navigate to Analyze > Retention. Select the event that defines the viewing pattern on your platform as the first event. You can select this as the returning event as well to understand the viewing pattern. You can filter by an event attribute to look for a specific type of content.
2. In the Filter Users section, select the segment of user that you want to analyse. Select the duration over which you want to see the pattern of viewership. You can select to Split by an event or by an attribute to get the retention chart for a particular kind of content.

Understand the User Behavior

1. Navigate to Analyze > Behavior. Select the event that defines a user consuming content on your platform.
2. In the Split By option, select the event attribute which helps you understand the kind of content being consumed.
3. In the Filter Users section, select the specific cohort that you want to analyse.
4. Select the Duration of this analysis to achieve your behavior chart.
   

Conclusion

In this use case, we used the Retention chart and the Behavior analysis to understand the change in time and type of content watched.

A good mix of Retention analysis and Behavior trend check will give you an overall picture of the change in viewership of the selected set of your user(s). You can base your communication channel and copy strategy after gaining these rich insights.