There can be numerous reasons to target users of specific App Versions. For example, when you have the latest update, you can create a segment of users by App Version and communicate the latest update to the users of that particular version.

Advantages of segmenting users by app version

• Targeted messaging and experiences: You can tailor in-app messages, onboarding flows, and even specific features to users based on their app version. This allows for a more relevant and personalized user experience. For example, you might show a different onboarding experience to users on an older version of the app compared to those on the latest version.
• Controlled feature rollouts: Segmenting users by app version enables you to gradually roll out new features to different user groups, allowing for testing and refinement before a full release. This helps mitigate potential issues and ensures a smoother user experience.
• Bug fixes and stability: By targeting users with bug fixes or updates, you can quickly address issues specific to older app versions, ensuring a more stable and reliable experience for everyone.
• Improved user engagement and retention: By providing a better, more personalized experience, you can increase user engagement and retention, leading to a more successful app.
• Data analysis and insights: Segmenting by app version provides valuable insights into user behavior and preferences across different versions, allowing for better decision-making and optimization.
• Encourage upgrades: You can use targeted messaging and offers to encourage users on older versions to upgrade to the latest version, ensuring they benefit from the latest features and improvements.

We will achieve this use case by creating a segment to target users of the current App Version 8.3.1.

Expected Result

You will get a segment of users who are using the App Version 8.3.1.

Create a Segment

In this section, we will create a segment to target users who are using the App Version 8.3.1.

1. On the left navigation menu in the MoEngage dashboard, click Segments > Create segment. For more information on creating segments, refer here.
2. Click the Filter users by option and then click the User behavior tab.
3. Filter users who have executed the App/Site Opened event at least once in the last 90 days
4. Add attributes as App Versions and select the App Version 8.3.1 to target users using that specific app version.
5. Click + Create.
   

Conclusion

Upon creating a custom segment to target users of a specific App Version (for example, 8.3.1), you can run campaigns to communicate personalized information.
For more information on campaign creation, refer to the following docs:

• Create a Push Campaign
• Create an SMS Campaign
• Create an Email Campaign