Message A/B Testing
Create A/B or multivariate tests to experiment and optimize your message content. Use Sherpa to auto optimize for engagement
- A/B Testing and Control Groups with Mobile In-App Campaigns
- Multivariate Testing
- Why do you need a control group?
- Creating Static A/B Testing Email Campaigns in MoEngage
- Creating A/B, Multivariate experiment for Push
- How do we measure Uplift?
- FAQs: Uplift, Multivariate Testing, Dynamic Multivariate Testing
- Understanding Bayesian A/B Testing to analyze experiment results
- How Sherpa dynamically optimizes your multivariate campaigns