What is PII?
PII or Personally Identifiable Information is a legal term related to information security. PII is information that can be used by organizations on its own or with other information to identify, contact, or locate a user or person of interest. The concept of the PII determines which data to store, process, manage and display that identifies users.
The following information qualifies as PII, as they uniquely identify a user - full name (if uncommon), email id, mobile number ID number, address, passport details, login name or screen name, etc.
There are quasi-identifiers that when used with other information, can be used to identify a user. For example, ZIP code, date of birth, and gender can uniquely identify a person 87% of the time in the US, according to a US governmental study. Pseudo identifiers may or may not be considered PII under the law of the land.
Handling PII in MoEngage
Sending PII to MoEngage
PII Data Encryption
Not Sending PII to MoEngage
PII Tokenized Sending
To ensure complete user anonymity, MoEngage supports tokenized sending. This approach fetches PII data at runtime, eliminating the need to store it within MoEngage. For further details on PII Tokenized Sending, click here.