Dynamic product messaging enables marketers to communicate real-time and contextual product information to the relevant target segments. Marketers can connect the product catalog to MoEngage and can use the product information in their campaigns.
- Funnel drop-off notifications
- Price drop alerts
- Product recommendations
- Push - App and Web
The setup consists of 3 steps:
Step 1 - Create a product catalog - Product Catalogs are lists containing all information about items being used for campaign creation. Recommendations are created from Product Catalogs based on User Actions.
Step 2 - Map the User actions - The actions performed by users on the app or website need to be mapped to events in MoEngage for MoEngage to be able to track the items impacted by those actions.
For example, when a user adds an item to their shopping cart, MoEngage needs to know which event contains this information so that it can track that event and store the item attributes associated with the event.
Step 3 - Create Recommendation - The recommendations are defined by the user to pick out items from a product catalog based on a User Action or catalog attribute. Once created, the recommendations can be used in different types of campaigns.