Introduction
Recommendations let marketers communicate real-time and contextual product information to the relevant target segments. Marketers can connect the product catalog to MoEngage and use the product information in their campaigns.
Use cases
- Funnel drop-off notifications
- Price drop alerts
- Product recommendations
Channels Supported
- Push - App and Web
- SMS
Getting Started
The setup consists of 3 steps:
Step 1 - Create a product catalog - Product catalogs contain all information about items used for campaign creation. Recommendations are created from Product Catalogs based on User Actions.
Step 2 - Map the User actions - The actions performed by users on the app or website need to be mapped to events in MoEngage for MoEngage to track the items impacted by those actions.
For example, when a user adds an item to their shopping cart, MoEngage needs to know which event contains this information to track that event and store the item attributes associated with the event.
Step 3 - Create Recommendation - The recommendations are defined by the user to pick out items from a product catalog based on a User Action or catalog attribute. Once created, the recommendations can be used in different types of campaigns.