Difference observed in count returned by segmentation and campaign segmentation.

Q: Why there is a difference in count returned while running the query on segmentation and count from campaign segmentation? 

Ans: When we run the campaign filter conditions to segment for the target audience under segmentation, we do not apply extra filters and the query selects users based on the filters specified. However, when the same query is executed during the (email)campaign creation, the following filters are applied in addition to filters mentioned while creating a campaign:

  1. Email exists and there is '@' symbol present in the value of Email attribute.
  2. Subscribe is False
  3. Spam is False
  4. Hard bounce is False

 

 

 

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