Adding Cc and Bcc in email campaigns

Note - This feature is currently in closed beta and is available on request

Introduction

Cc (Carbon copy) and Bcc (Blind carbon copy) are used in emails to copy recipients who are not part of the chosen target segment. When this feature is enabled, the Cc/Bcc recipients will receive the exact copy of the message that is received by the main recipient ('To' field)

Example use cases

  • E-commerce/Travel/Hotel brands send email campaigns to sellers copying the respective account managers

  • Banks copy the customer relationship manager while communicating with premium customers

Steps to add Cc/Bcc recipients

Enable More Options on the 'Compose Email' page.

There are two options for adding Cc/Bcc email recipients in a campaign:

Option 1 - Add static Cc/ Bcc addresses - every email will have the same set of Cc/Bcc recipients 

 

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Option 2 - Add personalised Cc/Bcc addresses  - the Cc/Bcc email addresses will be fetched from the personalised attribute

  • Use '@' and click on the 'Click to personalize' button to insert the personalised Cc/Bcc email attribute 

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Tracking

For Sendgrid connector

Stats tracking

  • Open and Click tracking for Cc/ Bcc recipients are not captured in campaign stats i.e. If you create an email campaign targeting 100 recipients along with one CC recipient then the campaign stats will only have the open and click tracking data from the main recipients of the campaign

Suppression tracking

  • Whenever a Cc/Bcc recipient unsubscribes or reports an email as spam, the Cc/Bcc recipient  will be added to the suppression list and will not be considered in the subsequent campaigns. However this will not affect the main recipient of the campaign.
  • Whenever a Cc/Bcc recipient encounters a bounce, the email will be delivered to the main recipient in the first instance. This will not affect the main recipient of the campaign

For Non Sendgrid connectors 

Stats tracking

  • Open and Click tracking for Cc/ Bcc recipients are attributed to the engagement data of the main recipient i.e. If you create an email campaign targeting 100 recipients along with one CC recipient then the campaign stats for Open/Clicks will be sum of the open/clicks from the Cc/Bcc recipients and the main recipients.

Suppression tracking

  • Whenever a Cc/Bcc recipient unsubscribes or reports an email as spam, the corresponding main recipient will be added to the suppression list and will not be considered in the subsequent campaigns.
  • Whenever a Cc/Bcc recipient encounters a bounce, the email will be delivered to the main recipient in the first instance however the main recipient will be added to the suppression list and will be suppressed from the subsequent campaigns
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