Campaign attribution

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    Team MoEngage

    Thanks for writing this. Gives a clear understanding of how campaign attribution works.

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    Zak Sullivan

    I have a question about facebook ads and their conversion window. I am running ads for an eCommerce store that sells widgets. I have two campaigns going, both of which have the same goal of converting for purchases. One is targeting a look alike audience of our website visitors. The other is re-targeting anyone who viewed a "special" section of our website. Now, lets say someone clicks on my look-alike audience ad and looks at the "special" section of my website but decides not to buy. The next day they see my re-targeting ad and decide to click through and buy my widget. Which campaign will count that as a Purchase? Will they both since he clicked on both of them within the last 7 days? Or does facebook have a way of preventing a double count of that persons purchase?

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