Web activity tracking and segment web users

You can track all user activity on your website (both desktop and mobile) and seamlessly map user activity across your app and your website through our Web SDK (Javascript API). This way you receive information about your user behaviour when the user is active on your website and can target your users more effectively across channels.

Refer to our technical documentation to track website events and track web user attributes. To get the best data from your web integration, your technical team should ensure the following:

  1. In case you have already integrated our mobile sdks (Android, iOS & Windows), please use same user attribute and event names across your App and Web tracking
  2. In case you have an identifier to uniquely identify your user, you should track this user attribute as mentioned here. This will enable merging of users based on this identifier across all platforms.

Once this integration is complete, you can start seeing user activity under Recent Events in your MoEngage account.

You can also run segmentation queries on the events you have tracked on your website. If you wish to focus only on web users, add an event attribute - "Platform" is "WEB"

 

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