Analyze web activity

Our Web SDK (Javascript API) enables you to track all user activity across your website (both desktop and mobile). It seamlessly maps user activity across your app and website to a unique user profile. As a result, you can easily review user behavior on your website and you can effectively target users across multiple channels.

Refer to our technical documentation to track website events and track web user attributes. To get the best data from your web integration, your technical team should ensure the following:

  1. In case you have already integrated our mobile SDKs (Android & iOS), you should use the same user attribute and event names across your App and Web tracking.
  2. In case you have an identifier to uniquely identify your user, you should track this user attribute as mentioned here. This will enable the merging of users based on this identifier across all platforms.

Once this integration is complete, you can start seeing user activity under the Recent Events page in the Test & Debug section of the sidebar in your MoEngage account.

You can also run segmentation queries on the events you have tracked on your website. If you wish to focus only on web users, add an event attribute - "Platform" is "WEB"

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