- In case you have already integrated our mobile SDKs (Android, iOS & Windows), use the same user attribute and event names across your App and Web tracking
- In case you have an identifier to uniquely identify your user, you should track this user attribute as mentioned here. This will enable the merging of users based on this identifier across all platforms.
You can also run segmentation queries on the events you have tracked on your website. If you wish to focus only on web users, add an event attribute - "Platform" is "WEB"