All kinds of campaigns - whether push, in-app NATIV or emails - contain valuable behaviour information about your customers that can help in deriving insights about user trends and planning marketing strategies.
Campaign Info Page can be accessed by clicking on any campaign on Campaigns->All Campaigns screen.
Each campaign info page displays various campaign performance metrics and campaign attributes selected while creating the campaign:
- Push Campaigns - Impressions, Clicks, Conversions and Converted users. Read more here.
- In-App Campaigns - Impressions, Clicks, Closed, Conversions and Converted Users. Read more here.
- Email Campaigns - Sent, Opens, Clicked, Conversions, Bounces, Unsubscribes and Complaints. Read more here
Duplicating a campaign
Campaigns can be duplicated in cases where a similar campaign is targeted for another segment or there is a minor change in the campaign but targeted to the same segment. This can be done by clicking on "Duplicate" button at the top of the page which takes you to the campaign creation process with all attributes entered as per the original campaign. Learn more about creating a push, in-app or email campaign
Editing a campaign
Only active Campaigns can be edited in cases where there is a minor correction in the ongoing campaign. This can be done by clicking on "Edit" button at the top of the page which takes you to the same campaign creation process.
Pausing/resuming a campaign
Smart trigger have an option to "Pause" an active campaign and "Resume" a paused campaign.
Periodic campaigns have an option to "Stop" an active campaign.