Frequency Capping

 

As you create multiple campaigns to target your users, it's possible that some users may fall into multiple segments and thus receive more messages in a day. Frequency Capping (FC) allows you to limit how many messages your users will get during a particular period of time from a certain channel (Push/Email/SMS etc.)

FC is supported for below mentioned channels and can be configured separately for each of these channels.

 

Channel Name Frequency Capping Support Support for
Email Yes Channel level only
Push Yes Channel level as well as campaign type
SMS Yes Channel level only
Connectors Yes Channel level only

 

Configure and Enable FC

To enable Frequency Capping go to respective channel settings on MoEngage Dashboard -> Settings-> Channel (Push/Email/SMS & Connector)  and set the value to desired number to control the communication being sent out.

You can also reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day.  Also don't forget to Save your settings once you change them.

You can choose to Ignore FC on a campaign level if some campaigns should be served irrespective of Frequency capping.

 

Push FC

To enable, go to MoEngage Dashboard -> Settings-> Channel Push ->FC & DND and enter the no. of push notifications you wish to send to your users over specified no. of days (for ex. 2 notification in 1 day)

You can also choose to reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day. Do not forget to click on Save Button to save your changes.

Screen_Shot_2017-12-28_at_12.12.15_PM.png

 

Push frequency capping has been implemented on two levels

- Channel i.e. You can control the maximum number of Push being sent out to one user via MoEngage

- Product use case i.e. You might want to limit the ad-hoc promo push notification to 1 by setting General Push FC as 1 while you may not want to limit the highly relevant Smart Trigger push.

Screen_Shot_2017-12-28_at_12.13.27_PM.png

Say for example above,

When the Total Push Notification FC is ON, you are limiting the Total Push Notification being sent out by MoEngage to 2 in 1 days.

With General Push FC or Smart Trigger FC as ON and set as 1 in 1 day, you are limiting your General Push Campaigns and Smart Trigger campaigns to 1 in 1 day. 

How Push FC works

Case 1:

Marketer has switched OFF all (Global FC and Individual Product FC) the capping
Effect: There won't be any capping in place and customers will get whatever notifications are sent to them

Case 2:

Marketer has set Global Total Push Notification FC as 2 in 1 day while has switched OFF all the other Product wise capping.
Effect: The customers will get a maximum of 2 notifications in 1 day (combined total for General Push/Smart Triggers/Geo-Fence Pushes/ Transactional Push) in order in which they were sent.

Case 3: 

Marketer has switched OFF Global Total Push Notification FC but has set Smart Trigger FC as 2 in 1 day and Geo Fence FC as 1 in 1 day
Effect: Customers will receive a maximum of 2 Smart Triggers and 1 Geo fence campaign while there won't be any cap on General Push/Transactional Push etc.

Case 4:

Marketer has switched ON both Global and Product level FC. Say Global Total Push Notification FC is set to 3 while Smart Trigger Capping is set to 1.
Effect: Customers will receive a maximum of 3 Push Notifications in the order they were sent in the day. If more than 1 Smart Trigger conditions are fulfilled, only 1 Smart Trigger campaign for which customer qualified first, will be sent.

 

Case 5:

Marketer has Global Total Push Notification FC  set to 2. Customer receives 2 notifications and then

  • Global Total Push Notification FC  is set to 3
  • Global Total Push Notification FC is set to 1

Effect: 

  • Global Total Push Notification FC is set to 3 - Customer can receive one more push
  • Global Total Push Notification FC is set to 1 - As 2 pushes have already been received by customer, no further push would be send to customer till FC gets reset.

 

Email FC

To enable, go to MoEngage Dashboard -> Settings-> Channel Emails ->FC & DND  and enter the number of emails you wish to send over specified no. of days (for example say 3 emails in 2 days)

Screen_Shot_2020-12-02_at_12.20.33_PM.png

You can also choose to reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day. Do not forget to click on Save Button to save your changes.

How it works?

Say a marketer has set Frequency Cap as 2 in one day. In that case, Email will be sent for a user a maximum of 2 times (combined total for scheduled as well as triggered deliveries) in period of 1 day. These Emails will be sent on first come first serve basis.

 

SMS FC

To enable, go to MoEngage Dashboard -> Settings-> Channel SMS & Connector ->FC & DND  and enter the number of SMS you wish to send over specified no. of days (for example say 2 SMS in 1 days)

Screen_Shot_2020-12-02_at_12.02.55_PM.png

You can also choose to reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day. Do not forget to click on Save Button to save your changes.

How it works?

Say a marketer has set Frequency Cap as 2 in one day. In that case, SMS will be sent for a user a maximum of 2 times (combined total for scheduled as well as triggered deliveries) in period of 1 day. These SMS will be sent on first come first serve basis.

 

Connector FC

To enable, go to MoEngage Dashboard -> Settings-> Channel SMS & Connector ->FC & DND  and enter the number of SMS you wish to send over specified no. of days (for example say 2 SMS in 1 days)

 

Screen_Shot_2020-12-02_at_12.08.54_PM.png

You can also choose to reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day. Do not forget to click on Save Button to save your changes.

How it works?

Say a marketer has set Frequency Cap as 2 in one day. In that case, connector data will be sent for a user a maximum of 2 times (combined total for scheduled as well as triggered deliveries) in period of 1 day.

 

Note

Frequency Capping is an App level setting. Once enabled, it will only function for upcoming campaigns during the given period once it is switched ON.

 

Ignore FC

It is possible that you want some important message to go out irrespective of Frequency Capping. You can do this by selecting Ignore Frequency Cap under Advanced settings while creating campaigns

Smart Triggers also have a DND Setting. Read about DND Setting for Smart Triggers here.

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