Push Throttling

Push throttling allows you to control the rate of sending push notifications. This is great if you want to spread the load on your servers over a period of time instead of spiking the traffic.

Setting it up

  1. Navigate to Settings -> Push -> FC & DND.
  2. Click the FC & DND Tab, you will be able to set throttle limits for your campaigns.


Note: Throttling only works for campaigns where target segment is larger than 500K users. Notifications for different platforms (e.g. Android, iOS, Windows or Web) are sent in parallel. Hence throttling logic will be applied independently to all the platforms. 

e.g. Marketer has set the throttling value as 120 mins. Hence notifications for Android will be distributed over two hours and so will the notifications for iOS & Web. 

Throttling at Campaign level

In addition to the global settings for throttling, you can choose to set different throttling settings for individual General Push Campaigns i.e. if there is a specific campaign that you want to sent faster or slower than usual, campaign level throttling will help you achieve that.


The default setting for throttling at the campaign level will be populated from the global settings:

  • If Push Throttling is ON in Global Settings - Same value of throttling will be shown as default in the Throttle Pushes setting inside a General Push Campaign 

  • If Push Throttling is OFF in Global Settings - The Throttle Pushes setting will have the default value of 15 mins. 

In both the cases, you can change the throttle speed while configuring a campaign & set different throttle options for different campaigns.

Note: If the values are different in Global Throttling Settings and Campaign Throttling, campaign level throttling will be given priority and will be applied.


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