Retention Cohorts

A cohort is defined as a group of users who share common traits during a particular time span.

Our retention analysis works by dividing your users (cohorts) into groups based on the week/month they install your app. The second step checks if the users in a given cohort used the app again in subsequent weeks or months.

Reading down the left-most column - Installs, you can see the number of users that have been created in Moengage in the given week or month. Moving right across the table, you can see the percentage of users (who installed in that week or month) that appeared on the app in subsequent weeks or months since they installed the app.

You can filter the retention data based on:

  • Type of view - Weekly or Monthly
  • Value type - Percentage or Absolute
  • Duration - no. of weeks or months


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