Create Product Feeds

A Product Feed is a set of products fetched or uploaded from a source at once. It contains information about the various attributes of the product and can be used to populate Product Catalogs.



Mandatory columns

Product Feeds contain different fields where each field (column) represents a product attribute. MoEngage expects the following mandatory attributes in every feed

  1. id
  2. title
  3. link
  4. image_link

Example feeds


Product Feeds can be added to Product catalogs by clicking on the Add Product Feed button for any Product Catalog either on the All catalogs page, or on the Catalog Details page.



A product catalog can have one or multiple product feeds. Adding a product feed to a product catalog can be performed as a one-time upload of a file, as well as a one-time or scheduled sync to a URL. 


A Product Feed upload action can have the following states:

  • Success – the product feed has been uploaded successfully and is available for use in the Product Catalog
  • Pending – the product feed is currently being processed
  • Processed with Error – there were some errors with some of the products in the uploaded product feed. The feed has been uploaded partially
  • Error – there was an error during the feed upload and the feed has not been uploaded

Once a Product Feed has been uploaded in the Product Catalog, it’s name gets hyperlinked and clicking on this link opens the product feed contents in a fresh browser tab where product details can be viewed, edited or deleted for each uploaded product.




Which feed file format types are supported?

We support feeds in CSV, TSV and XML(RSS compliant) format.

What is the maximum number of columns a feed can have?

We support feeds having upto 50 columns.

What is the maximum size of a feed that can be uploaded manually?

We support manual feed upload of file size upto 20mb

What happens if my feed URL server is down?

The system will make 1 attempt every 10 min to fetch the feed and would stop after 5 failed attempts.

Is there any limitation with respect to column names?

We do not support period/dot operator in the column names.

Which types of feed URLs are supported?

We support feed upload via HTTP, HTTPS or FTP URLs.

Can we use Google sheets to update Product feeds?

Yes, we do support upload of Product feeds via Google sheets. You can utilise the Product feed update via URL option and add the Google sheet with the URL params as export?format=csv and keeping the URL public in Google sheet sharing settings.

Was this article helpful?
6 out of 6 found this helpful