A Product Catalog contains information about products that you want to use in your campaigns. Product Catalogs are populated using feeds of Product information called Product Feeds. Once a Product Catalog is created, we can apply different filters to it and create Recommendations that can be used in campaigns to showcase products as per the applied filters.
Depending on your requirements, you can either create a single Product Catalog for all the products uploaded to MoEngage, or you can create separate catalogs for different purposes. You can also add the same product to multiple catalogs by adding them to the feeds of different catalogs.
Creating Product Catalogs
Product catalogs can be found on the Content > Product Catalogs page in the application.
To create a new Catalog, Click on the Create Catalog button. You can create a Product Catalog by providing just a name for the catalog.
Once a Product Catalog is created, you can upload or connect Product Feeds to it to populate the catalog with product information.
A Product Feed is a set of products fetched or uploaded from a source at once. It contains information about the various attributes of the product and can be used to populate Product Catalogs.
Product Feeds contain different fields where each field (column) represents a product attribute. MoEngage expects the following mandatory attributes in every feed:
Geolocation of items/entities can also be added as an attribute. MoEngage systems identified the geolocation in a feed file by a specific prefix - moe_geo_ e.g. moe_geo_Location. The value should also be in formate "xxx.xxxxxx, yyy.yyyyyy".
For example - the column and a few values for geolocation -
Download Sample Product Feed - CSV, XML.
Product Feeds can be added to Product catalogs by clicking on the Add Product Feed button for any Product Catalog either on the All catalogs page or on the Catalog Details page.
A product catalog can have one or multiple Product Feeds. Adding a Product Feed to a Product Catalog can be performed as a one-time upload of a file, and as a one-time or scheduled sync to a URL.
A Product Feed upload action can have the following states:
- Success – the product feed has been uploaded successfully and is available for use in the Product Catalog
- Pending – the product feed is currently being processed
- Processed with Error – there were some errors with some of the products in the uploaded product feed. The feed has been uploaded partially
- Error – there was an error during the feed upload and the feed has not been uploaded
Once a Product Feed has been uploaded to the Product Catalog, its name gets hyperlinked, and clicking on this link opens the product feed contents in a fresh browser tab where product details can be viewed, edited, or deleted for each uploaded product.
For a monthly tracked user (MTU) of less than 1 million, an account can have up to 1 million items or up to 5 million items for an MTU of less than 5 million.
An account can have up to 30 catalogs in an account.
A catalog can have up to 200 feeds. There is no limit to the items a feed can have but the dashboard only displays 200 items in a feed.
We support feeds in CSV, TSV, and XML(RSS-compliant) formats.
We support feeds having up to 50 columns.
We support manual feed upload of file sizes up to 64MB.
The system will make 1 attempt every 10 min to fetch the feed and would stop after 5 failed attempts.
We do not support the period/dot operator in the column names.
We support feed upload via HTTP, HTTPS, FTP, or SFTP URLs.
Yes, we do support the upload of Product Feeds via Google sheets. You can utilize the Product feed update via the URL option and add the Google sheet with the URL params as export?format=csv and keep the URL public in Google sheet sharing settings.