IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address according to a predetermined schedule. This gradual process helps to establish a reputation with ISPs (Internet Service Providers) as a legitimate email sender.
*Based on 30M/month sending volume. To warm up an IP to be able to send this volume in a month, we need to get to a stage where we can send around 1M emails in a day. The table below outlines the warm up plan for this target volume.
Low Risk Plan
Medium Risk Plan
High Risk Plan