Understanding Key Metrics

The Key Metrics page displays time-series charts for important app statistics related to user engagement giving an insight into how the campaigns are impacting important app engagement metrics.

The various charts and statistics shown under Key Metrics are:

  • 30-Day Active Users
  • Daily Active Users
  • App Conversions - This is derived from App Conversion Goal selected under Settings -> App Settings ->  Set Conversion Goal
  • Revenue Attribute - This is derived from App Conversion Goal selected under Settings -> App Settings ->  Set Revenue Attribute

 

  • Users who Converted - Count of unique users who converted
  • New Users
  • Uninstalled Users

All these statistics can be filtered by Platform and Date Range:

 

 

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