Before you begin understanding how to create Geo-Fence Campaigns, we recommend reading how to create a general push campaign.
Location of a user can also help in sending targeted campaigns to engage the user with relevant content. For ex. for a user who has just arrived at Bengaluru Airport/Train Station, it is important to engage the user with your hotel or taxi booking app for Bengaluru city.
We have, thus, created the concept of Geo Fence Push campaigns that are triggered for all user when they enter/exit a pre-defined parameter around a location (for ex. the airport). Currently, Geo Fencing campaigns are available for android and iOS platforms. And, all users satisfying the criteria of geo-fence will receive the campaign.
Navigate to Campaigns->Create Campaign and click on Create button in Geo-fencing Campaign under Push Campaign tab.
The following steps describe how to create geo fence push campaigns:
Step 1: Naming the campaign and adding a geo-fence
Enter a name for the campaign and select platform.
Click on ADD GEOFENCE button.
Under Message tab, enter the name of the Geo Fence and compose the push message to be sent. Select from the drop-down whether to trigger the push message on entering or exiting the geo-fence.
Under Location Tab, search the location for setting up the geo-fence. The Latitude/Longitude will get auto-populated once the location is selected. Enter an appropriate radius parameter for the geo-fence to be triggered.
Click "Add Geo-fence" button to add this geo-fence. You can add multiple geo-fences with separate message and location for each. Remove a geo-fence by clicking on "x" sign in the geo-fence list.
Click Next button to move to "Messaging" tab.
Step 2: Define the Messaging of the campaign
The messaging of geo-fence campaigns are similar to general push campaigns with multiple message template types (general, coupon, image or rich landing page) and action on notification click. Read about messaging in general push campaign here.
Step 3: Scheduling & Goals of the campaign
Geo-fence campaigns are started as soon as the campaign is created and are triggered when a user satisfies the location/radius criteria.
The campaign frequency can be limited by setting an upper cap on no. of times to show the message in a defined time interval.
Geo-fence campaign have an option to include a time bound for the notification. If "Limited Period" radio button is selected, the user will get notification only between specified time intervals with respect to a time-zone. Multiple time bounds can be entered here (for ex. cover both evening and morning times). Selecting "Always" button will not time bound the campaign.
After deciding on the scheduling, you can set the campaign conversion goal to understand the conversion activity tracked from running the campaign. Through this, you can tie the success of the campaign to conversion activities such as Item Purchased. You can also associate an attribute such as "Revenue" with the conversion goal
Your campaign is now ready to be sent. Click on Create button, confirm in the dialog box and your campaign is created. Upon successful campaign creation, you will be taken to the campaign info page where you can view the campaign performance stats such as impressions, clicks, conversions and other details mentioned in this article.
Next, you can understand how to include smart triggers in push/in-app campaigns